Dave Blundin (YouTube)

Dave Blundin sits down with Brendan Mahoney, Founder & CEO of Minerva, to explore why customers are hesitant to buy software. They want outcomes, and nobody wants a vibe-coded dashboard. Minerva has the answers: go inside a company, reactivate dormant customers, and only get paid when their customers makes money. Marketing automation is a $20 billion market, but the economic value of customer reactivation is in the $300–600 billion a year range, and is often completely untapped. They also…