Aaru

Accenture invests in synthetic audience startup Aaru

Mar 6, 2025
Research Live
Accenture invested in Aaru through Accenture Ventures' Project Spotlight programme, with Accenture Song integrating Aaru's private-sector model Lumen into its AI products and services. Accenture Song chief strategy officer Baiju Shah also became a strategic adviser to Aaru.
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