ProRata.ai

AI took the clicks. Can it pay the creators? Bill Gross on revenue sharing, zero-click search, and the "Conversation Layer"

Sep 12, 2025

The Media Copilot (Substack)

ProRata founder Bill Gross appeared on The Media Copilot podcast with Pete Pachal to argue that AI engines should share revenue with publishers the way Spotify and YouTube do with artists.

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