WHOOP

WHOOP launched Layer 2 of PROJECT TERRAIN, its multi-year apparel and accessories collaboration with British designer Samuel Ross MBE and his SR_A studio, including new WHOOP 5.0/MG bands and a $60–$650 range of technical apparel and outerwear. The announcement was carried by multiple outlets (SGI Europe, AOL in French/German, AFP in Spanish, Mirage News) as a syndicated press release.