Charm.io

Why Beauty Retailers Like Sephora, TikTok Shop and More Are Partnering

Sep 7, 2026

WWD (via MSN)

WWD (syndicated on MSN) quoted Charm.io CEO Alex Nisenzon on how beauty brands should approach TikTok Shop, in a feature about Sephora's new TikTok Shop partnership and the wider wave of beauty-retailer/TikTok Shop tie-ups.

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